Was in Hermosillo, MX this past Friday and Saturday to do some pricing research for dental offices whose services, appearance and ambience would be comparable to U.S. standards.
Excellent pictures!! What did you find out? I posted some comments on D2L about your survey and having some "screener questions" for your survey respondents. Let me know what you think - and what you learned!!
A pricing analysis was done on three local dental markets. Two cities (Nogales & Hermosillo) are in the state of Sonora, Mexico, which is the state that borders Arizona just to the South. The 3rd city city was Tucson, whose pricing can be seen as representative of the entire U.S. dental care market. The analysis was based on data that I collected for all 3 markets concerning five different dental procedures: titanium implant, laser whitening, a root canal, a crown, and a veneer. I first wanted to physically see that the dental clinics in Mexico would meet the standards of most U.S. citizens. I found 8 different dental clinics that seemed to fit U.S. customer standards in each of Nogales and Hermosillo. Nogales pricing ranged at a 40 - 60% average discount from Tucson. Hermosillo resulted in a 60 - 90% savings. For example, 1 veneer in Tucson cost, on average, $1196, where in Hermosillo it only cost $136. Such a difference can be...
I think it would be of great interest to research the price discrepancies of such dental care in the U.S. versus Sonora, Mexico market. This research would focus on the service prices in the three distinct regions of Tucson, Nogales and Hermosillo. The further distance and perceived unknown of interior Mexico may provide a barrier for many in Tucson to attempt dental care services. I am interested in collecting primary data of pricing for various dental services in each of these markets, and analyzing the differences/similarities of the summary data. I would also have an interest in creating a survey, collecting the response data and doing an analysis of local U.S. views on having dental work done in U.S vs. Sonora. Also, exploring what price points might be attractive enough to have a patient make a trip to either Nogales or Hermosillo. I would also attempt to frame the survey questions with certain wording similar to how the health care advertising in...
Excellent pictures!! What did you find out? I posted some comments on D2L about your survey and having some "screener questions" for your survey respondents. Let me know what you think - and what you learned!!
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